The Hometown Project encourages cultural leaders from all walks of life to return to their hometowns with the goal of bringing attention to local campaigns and issues important to the community. The Hometown Project connects well known individuals, called Hometown Energizers, with local candidates running for city council, school board, state legislature and more. The overall goal is to provide an elevated platform in hometowns across America so that exciting local candidates have access to and can connect with a larger community. The Hometown Project helps garner an expanded audience for candidates, translating to candidate recognition and higher voter turnout which can really make a difference in small races that are often decided by hundreds of votes.
This dynamic forum will bring more candidates and constituents together and is a means to build an informed educated electorate for the 2018 midterm elections and beyond.
Across the United States, statehouses, school boards, and city councils have seen a massive influx in money and false advertising from SuperPACs, funded from outside of their own communities and often fueled with an anti-democratic, national agenda. Due to gerrymandering, redistricting, and other voter suppression initiatives, rural and suburban areas of this country have been besieged by these forces. The result has been that local voices across the political spectrum, regardless of party affiliation, have been drowned out and thus need an elevated platform to amplify their local needs, goals and priorities.
Mission And Concept
The Hometown Project seeks to bring positive energy to the local arena by strategically working with community leaders and enhancing their reach by introducing them to figures we call Hometown Energizers. These Energizers are notable individuals who hail from the community and who evoke a certain sense of pride. The Hometown Project works with local partner organizations, leaders and candidates to identify individuals who are excited to return to their hometowns to draw attention to local issues in a meaningful way.
We work with national and regional partners like People for the American Way, Planned Parenthood, and Run for Something, help to identity and align key candidates and districts with Energizers to advocate for causes and candidates both online and in person. These cultural leaders may endorse issues or promote local candidates running for city council, school board, state legislature and more. This unique approach garners an expanded audience for candidates that can really make a difference in small races that are often decided by hundreds of votes.
The Hometown Project recently partnered with People for the American Way in getting out the vote for the Virginia House of Delegates elections in November. Two actors who grew up in Virginia Beach - Mark Ruffalo and Jason George (Grey's Anatomy) created videos to generate awareness about candidates and their platforms, and all four candidates won! As an example, one candidate had been down by 8% points, and when we shared the video content on social media, the videos combined for over 25,000 views on the candidate's Facebook page, in a race she won by just 1,300 votes.
In 2018, The Hometown Project will focus its efforts on local elections in key swing states, for maximum impact. In the current election year, we will support GOTV efforts, campaigns and candidates in Arizona, Georgia, Florida, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin. We have several well-known volunteers confirmed so far to support candidates in their Hometowns, including Billy Crudup in Florida, Emily V. Gordon in North Carolina, Carrie Coon in Ohio, Connie Britton in Virginia and more and we are actively expanding our roster of Energizers for the 2018 election season.
Now more than ever before, we must find innovative ways to educate and empower visionary and progressive individuals to be active citizens and voters in their communities. The Hometown Project strives to provide the passionate people running for local office an active, engaged and energized electorate, excited to participate in the rewarding project of serving their community. Through individuals who have become well-known through their artistic, athletic and academic activities, The Hometown Project aims to distribute their energy and passion across the country, sparking change in towns and cities, school districts and counties throughout the nation.